
As his name says, he embodies three virtues: fuku (happiness), roku (wealth) and ju (long life). He is known for his long head and long white beard.
Here his long head is wrapped in a tall hat, and he holds a crystal. The clear crystal stands for a pure heart; with its light I wished for a bright future to come to everyone.
His hat and robe are covered entirely with cranes and auspicious clouds, both patterns of long life.
In the sky flies a crane, and in the sea swims a minogame, a turtle with seaweed on its shell. "The crane lives a thousand years, the turtle ten thousand": both are symbols of long life, a fitting pair for the god of longevity. I hope this figure inspires wishes for a long and healthy life.
* The blessings and meanings of the patterns are based on long-held tradition and are not a guarantee of any effect.


